One thing about the wedding industry is that trends and popular styles change quickly and frequently. From our experience, it's always a constant collaboration of what has been happening in home décor, personality, and custom touches. It is those last two that make it special - but the big question is where do you even start with finding inspiration?
Wedding Planning and Hashtags
Instagram: Wedding Inspiration and Trends
Let's be honest, there are always two sides to everything, right? With wedding planning, it's easy to feel overwhelmed and lost. So before you get lost scrolling for hours seeing the same thing, or nothing close to what you want to see here are a few tips for you.
Pros: Instagram trends tend to be more up-to-date, relevant, and unique. You're able to search by keywords, and specific areas or follow your favorite professionals to inspiration. You can also follow hashtags so that they will start to show up on your feed and over time change your discovery feed to more "on style". Another big plus is something we mentioned in the last episode - following local event design and rental companies so you not only get inspired but you have a local place who carries it already.
Cons: Instagram is not a chronological platform (right now - they keep trying), 8-9 hour life, things tend to get buried and you feel as if you’re scrolling for ever if you don’t catch it as soon as it’s posted. That makes the whole stumbling upon awesome inspiration a little more difficult and means you need to take the step listed in the pros to find all the great ideas.
Pros: TikTok is bringing unfiltered, authentic personalities and inspirations to your phone feed and we love it! Couples can both show and tell you exactly what they did, where they found it and what not to do all in under 7 seconds. Professionals are giving you inspiration from set-ups and decor while also providing a sneak peek to behind the scenes. Clearly, from our podcast name we are big fans of that already! Just like instagram it’s easy to save ideas to different areas to keep organized.
Cons: While they still make updates and changes the platform can be really tricky to navigate and find content. Hashtags are less likely to help you find inspiration and sounds are so random with videos that you can’t always count on it being a helpful tool either. Most small businesses are just getting on the platform so it is more difficult to find and follow that type of profile.
Pinterest: Boards and More
Pros: Almost everyone has a Pinterest board - especially when it comes to wedding details. That means you have countless options to search through with lots of twists and unique spins. All it takes is simply popping in those right words and your screen is full of beautiful images! One thing we talked about in the episode is a under utilized way to use this to your advantage. Typically when you find an image you like you pin it to your wedding board and scroll down to see similar options. We have two quick tips for you though next time you find something you love.
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